About Us
We aspire to make AI usable for wide retail adoption and empower retailers with immersive tools leveraging AI
Our Story
Beta Labs was born out of The Lane Crawford Joyce Group, serving the most iconic clients in the retail industry specifically in fashion, beauty, and lifestyle businesses.
​
We have gained retail vertical expertise from deep understanding of the day-to-day processes and business challenges across functional departments and teams. We have gained strong technical implementation capability and company-specific analytics opportunities.
​
We build solutions to empower businesses with AI capabilities, which you will be able to make business decisions based on explainable AI predictions - from backend resources allocation for day-to-day operations to frontend customer experience personalisation. We bring certainty to your uncertainties by analysing millions of data points which human capacity cannot process at the same level.
Our Work
1+
TB Data / Day
was ingested and transformed into the data lake onto the cloud to achieve a unified and holistic view of data across groups, with the state-of-the-art retail data model
70+
AI Projects
were completed in the first 12 months using customer-centric machine learning models and automating the AI workflow with downstream applications
9X
Uplift
has been generated in the pre-defined KPI metrics in our machine learning projects
Our Team
Our data and research scientists come from Amazon, McKinsey, Asia Miles, and collectively published 30+ research papers and cited by 200+ entities, such as Microsoft
