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Solutions

Our bespoke Data Science, AI and ML solutions and platforms address the specific needs of any business across multiple industries

Wellness Shop

CRM

Our AI solution suite tailors each interaction between your brand and your most valuable customers to maximise their lifetime value

Image by Austin Distel

Digital Marketing

We revamp your digital strategy by identify high potential audience segments and personalise ads content to improve your campaign performance

Clothing Rack

Merchan-dising

Be highly responsive to the fast-paced market by accessing market insights and leveraging machine learning prediction

Shoe Boutique

Sales and Operations

Empower frontline staff with customer insights to drive sales in a more focused and efficient way

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CRM

We help you gain deeper customer insights and identify the best ways to engage them using customer activity and behavioural data

Predictive & Personalised Customer Lifecycle Management

Personalise actions with a full suite of AI solutions tailored to every stage of the customer lifecycle - from acquisition and conversion to engagement and retention

Omnichannel Engagement
 

Integrate with customer engagement platforms (e.g., Emarsys), social media (e.g., Facebook) and instant messaging platforms (e.g., WhatsApp) to enable dynamic customer activation recommended by AI models

Multi-channel Customer Data Stitching

Capture and stitch 1st-party data across websites, mobile apps, and other applications, together with 2nd-party data to construct a unified view of customers across all possible channels

Digital Marketing

Powered by data, we give your digital campaign and online customer experience a personal touch to boost digital acquisition and conversion 

Ads Content Optimisation

Customise product recommendations based on customer intent, purchase history and preferences to fully capture selling opportunities

Predictive Audience Selection

Target audience selection using predictive modelling across all sources of data (e.g. CRM, e-commerce data) across channels

Ads Landing Page Personalisation

Create personalised ads for both visitors and registered customers online using data generated from historical transactions and customer attributes to optimise ad efficiency

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Merchandising & Planning

We analyse your sales and inventory data to predict customer demand and optimise inventory management to improve your inventory and pricing efficiency

Demand Forecasting

Forecast customer demand to offer the right product, at the right time, at the right location

Assortment Intelligence

Recommend brand portfolio and product assortment based on market trend and product gap to lift sales

Inventory Management

Automate inventory ordering and movement in an accurate and timely manner to minimise missed sales opportunities

Pricing Intelligence

Adjust mark-up and markdown based on price elasticity and market insights to maximise gross profit

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Sales & Operations

We improve your customer experience online and offline by enabling frontline staff with insights from our AI and Machine Learning solutions

Ads Content Optimisation

Customise product recommendations based on customer intent, purchase history and preferences to fully capture selling opportunities

Predictive Audience Selection

Target audience selection using predictive modelling across all sources of data (e.g. CRM, e-commerce data) across channels

Ads Landing Page Personalisation

Create personalised ads for both visitors and registered customers online using data generated from historical transactions and customer attributes to optimise ad efficiency

Case Study

Collaborating at Work

Audience Selection

Girl with Shopping Bags

Next Purchase Prediction

Empower your retail business
with Beta Labs today

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