Ads Optimisation
A Contemporary Women's Footwear Brand
How to improve customer conversion rates and acquire new quality customers across all digital platforms?
Solution
To expand the existing customer base, we first analysed the brand's existing customer profile and identified the affinity of potential customers. With propensity modelling, we also identified lookalike customers on social media, allowing the marketing team to acquire high-value new customers.
Furthermore, we personalised the keywords for each audience segment by exploring the segment's brand and product preference, so that the marketing team can drive relevant communications with their customer acquisition campaign.
Result
Created a successful digital marketing campaign that yielded a 32% uplift in click-through rate from A/B testing
Enabled data-driven marketing budget allocation & improved content relevancy for potential customers