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Customer Journey Mapping Workshop​
Greater China's Top Brand Management & Distribution Company
How to identify and resolve pain points in the customer journey by leveraging big data, AI and ML to deliver an exceptional customer experience?
Solution
Worked with different functional teams to identify the pain points in the existing customer journey through a series of interactive workshops led by credible experts. The workshops are intended to explore the possibility of data and ideate AI/ML projects to help activate the ideal customer journey.
Result
16 industry experts attended and generated 6 AI/ML projects that will potentially increase customer acquisition, boost basket size and drive cross-category purchases
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