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Marketing Dashboard
A Global Luxury Fashion, Beauty & Lifestyle Retailer
How to optimise marketing content and campaign for maximising customer acquisition across all digital channels?
Solution
With the data integration, we consolidated fragmented data sources and disconnected data to form a complete view of all customer acquisition campaign performance.
An automated dashboard comprises more than 71 metrics for engagement, traffic and conversion across 6 acquisition channels, including social media, instant messenger, eDM, events and e-commerce site.
Result
With the dashboard showing the most effective campaigns by different engagement metrics, it allows the marketing team to monitor and identify the best marketing content for customer acquisition for that specific channel
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