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Landing Page Personalisation
Asia's Premier Fashion Retail Group
How to reduce bounce rates and improve conversion on the website for both logged in and non logged in visitors?
Solution
Recommendations for logged in customers are created based on transaction history, while customer attributes and behaviours are used to personalise product offerings for non logged in visitors.
Product recommendations on the landing page are personalised to tackle the high bounce rate the marketing team faced and drive conversion.
Result
The visitors receiving personalised product recommendations on their landing page generated 3x uplift in online revenue comparing to visitors with generic products displayed
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